The previous scaling transformation leaves the origin
unaltered. If the point (xf,yf) is to be the fixed point, the
transformation is:
            x'  =  xf + (x - xf) Sx
            y'  =  yf + (y - yf) Sy
This can be rearranged to give:
            x'  =  x Sx  +  (1 - Sx) xf
            y'  =  y Sy  +  (1 - Sy) yf